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Viet Nam ranks 10th on global tourism ‘brand’ list


HA NOI —Viet Nam earned 10th place on two lists ranking the global tourism industry.

The nation made the list of most improved countries and fastest developing markets for travel and tourism, according to the Future Brand Firm.

The list accompanies an annual report which makes a three-tiered analysis of statistics, a global qualitative survey and expert opinions of international travel professionals. The report examined the trends, travel motivations, and challenges and opportunities within the travel and tourism sector, the world’s second largest industry.

The firm also ranked countries according to a variety of other measures such as art, culture, history, and conference facilities and business travel.

Italy, Australia and the US led the global country brand list in the travel and tourism sector, considered the survey’s most important indicator.

According to Jean-Louis Dumeu, chairman and chief executive officer of Future Brand Firm, the report would promote dialogue, raise questions and encourage countries to take new looks at themselves.

The strong country brand will offer nations a competitive advantage and help build long-term opportunity for business, tourism, exports and investment, added Dumeu.

Future Brand is a leading strategic brand development firm operating out of 21 offices in 17 countries around the world.

Last year, Ha Noi ranked fifth on the list of best tourist cities in Asia as selected by the prestigious US magazine Travel & Leisure. In 2005, Ha Noi earned more than VND11 trillion (US$692 million) from tourism. It welcomed more than 1.1 million foreign visitors, accounting for 32.16 per cent of total foreign visitors to Viet Nam, and more than 4.3 million domestic visitors. — VNS

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